Bitterness
From proteins, botanicals, minerals, vitamins and active ingredients.
Taste-modulation platform
TasteRight™
clears the way.
Lux studies the difficult base, the desired flavour and the complete prepared product together—reducing distracting taste while protecting the character consumers should notice.
Taste modulation · flavour character · mouthfeel
What TasteRight addresses
The base should not overpower the product.
Bitterness is only one part of the challenge. Chalkiness, metallic notes, lingering aftertaste and ingredient-specific character can all change how a flavour is perceived.
Chalkiness
Dry, powdery or coating sensations that interrupt flavour clarity.
Off-notes
Beany, earthy, cardboard, metallic or ingredient-led sensory interference.
Aftertaste
Late-developing bitterness or persistence after the intended flavour has faded.
Sensory architecture
Modulation and flavour must support each other.
A masker that removes the chosen flavour is not a successful solution. Lux develops the base correction and flavour profile as one balanced system.
Map the base
Evaluate onset, intensity, texture, persistence and the specific off-note pattern.
Set the target
Define the flavour direction and the sensory experience the product should retain.
Build together
Develop modulation, sweetness, mouthfeel and flavour as connected layers.
Prove in use
Evaluate the complete serving at intended dosage and preparation conditions.
Application fit
Designed for difficult nutritional and pharmaceutical bases.
TasteRight is commercially available in liquid and powder formats for protein powders, functional beverages, wellness products, meal replacements, syrups, suspensions, chewables and sachets.
Modulation of bitterness, metallic, beany and lingering off-notes
Support for chalkiness and mouthfeel challenges
Flavour impact assessed after modulation
Sensory refinement in the finished product
The suitable approach depends on the active ingredients, dosage, sweetening system, product format and regulatory context.
What modulation changes
A lower peak. A shorter finish.
Bitterness, chalkiness and aftertaste are experienced over time. TasteRight™ is developed to lower the peak and shorten what lingers.
TasteRight development
What should consumers stop noticing?
Send the unflavoured base, target serving, flavour direction and benchmark if available.
Request an evaluation