Bitterness
Immediate or lingering bitter character from proteins, actives and botanicals.
Flagship application
Make nutrition
easier to enjoy.
Lux combines flavour creation, application science and TasteRight™ modulation for protein and functional bases with bitterness, chalkiness, cardboard notes or lingering aftertaste.
Flavour · TasteRight™ · liquid · powder
Common sensory challenges
The base changes the flavour.
Proteins, vitamins, minerals, botanicals and active ingredients can suppress, distort or compete with the intended profile. The solution must account for both sides.
Chalkiness
Dry mineral-like perception that makes the product feel heavy or unfinished.
Cardboard notes
Protein-related off-notes that flatten or contaminate the chosen flavour.
Flavour muting
The base or masker reduces clarity, leaving the added flavour weak and indistinct.
Application range
Designed for the nutrition format.
Taste modulation and flavour need to work together across preparation method, serving temperature, dosage and shelf life.
Protein powdersDairy, plant, yeast and blended protein systems.
Ready-to-mix nutritionPowders designed for water, milk or other preparation bases.
Functional beveragesLiquid products containing vitamins, minerals, botanicals or actives.
Wellness powdersDaily-use products where repeat enjoyment is essential.
Sports nutritionHigh-impact profiles for demanding performance formulations.
Meal replacementBroader flavour and mouthfeel integration in complex nutritional systems.
Integrated route
Mask less.
Balance more.
A critical balance
The masker should not mute the flavour.
A strong masking effect is not useful if it also removes flavour clarity. Lux evaluates the neutral base, modulation system and final flavour as one sensory architecture.
Characterise the base before flavouring
Identify bitterness, chalkiness and off-notes
Build modulation and flavour together
Evaluate the complete prepared serving
Protein & nutrition brief
What does the base taste like now?
Share the formula type, preparation method, difficult notes and target flavour.
Brief Lux